Trademark Blog - Detroit Trademark Attorneys

How Long Does a Federal Trademark Last?

April 14, 2021April 14, 2021Hilla

Federal trademark registration, unlike copyright or patent protection, does not protect your right to a business name for a fixed period of time. The protection of Federal trademark registration lasts…Continue readingHow Long Does a Federal Trademark Last?

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When Has a Trademark Acquired Distinctiveness?

March 27, 2021March 27, 2021Hilla

Acquired distinctiveness is a basis upon which a trademark that otherwise could not be registered otherwise may be registered. That is, when a proposed trademark is denied registration because the…Continue readingWhen Has a Trademark Acquired Distinctiveness?

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How Do I Assign a Trademark?

March 18, 2021March 19, 2021Hilla

An owner may assign a trademark to another party without issue—so long as it is handled properly. Trademark assignment is common, in fact. Nearly every going concern will own both…Continue readingHow Do I Assign a Trademark?

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7 Noteworthy Craft Brew Trademark Registrations

February 18, 2021February 25, 2021Hilla

Successful Craft Beer Trademark Registration: An Introduction What makes a good craft beer trademark? Whether a brewery name, beer brand name, logo, or bottle or can design or trade dress,…Continue reading7 Noteworthy Craft Brew Trademark Registrations

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Do I Need to Register a Trademark to Engage in Business?

February 18, 2021February 25, 2021Hilla

Federal Trademark Registration: Non-Mandatory But Essential One of the first questions a new business owner asks a Trademark Attorney is whether it is actually necessary to register a business, product…Continue readingDo I Need to Register a Trademark to Engage in Business?

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How Do I Register My Logo as a Federal Trademark?

February 18, 2021February 18, 2021Hilla

Image by Jan Mateboer from Pixabay Logo Trademark Registration Table of Contents: Registering Your Logo as a Federal Trademark: Protect Your Brand What Is Trademark Registration? What Makes a Good Logo for Trademark…Continue readingHow Do I Register My Logo as a Federal Trademark?

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What Is a Trademark Letter of Protest?

February 18, 2021February 18, 2021Hilla

Image by Pete Linforth from Pixabay Infringing Trademark Registration Applications: Methinks Thou Doth Protest! Generally, when a trademark registration application is filed, there are 2 sources of concern for the applicant: The Attorney Examiner assigned…Continue readingWhat Is a Trademark Letter of Protest?

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Who Must Sign a Federal Trademark Registration Application?

February 18, 2021February 18, 2021Hilla

Image by Florian Pircher from Pixabay TL;DR: A trademark application must be signed by someone with both knowledge of the facts of the application. If the owner of the mark is a corporate entity,…Continue readingWho Must Sign a Federal Trademark Registration Application?

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Can a Minor File a Trademark Registration Application?

February 18, 2021February 18, 2021Hilla

Image by klimkin from Pixabay Michigan Trademark Attorneys: The Kids Are Alright—With Help from Mom or Dad Can a minor file a Federal trademark registration application? It’s a question that is occasionally worth asking. …Continue readingCan a Minor File a Trademark Registration Application?

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Can I Use an Abandoned Trademark Registration?

February 18, 2021February 18, 2021Hilla

Image by Myriams-Fotos from Pixabay Federal Trademark Registration: Abandoned Trademark Registration and Use In Commerce An initial trademark clearance or knockout search, conducted prior to the filing of a Federal trademark registration application, will…Continue readingCan I Use an Abandoned Trademark Registration?