Trademark Blog

Why You Shouldn’t Use a Geographic Term In Your Trademark

July 19, 2021July 19, 2021Hilla

You should not use a geographic term in your trademark. Why? A trademark must uniquely identify the source of the product or service with which it is used to consumers…Continue readingWhy You Shouldn’t Use a Geographic Term In Your Trademark

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Can Rat-Man Register His Name as a Trademark?

July 12, 2021July 12, 2021Hilla

Can a superhero register his or her name as a trademark? How do the trademark eligibility requirements jibe with the activities of the night-prowling fighters for justice that we all…Continue readingCan Rat-Man Register His Name as a Trademark?

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Should I Register a Trademark for a Name or Logo First?

June 8, 2021June 8, 2021Hilla

Whether or not to register a trademark for a business or product name or for a logo first is probably the most common question prospective clients ask. Often, for individual…Continue readingShould I Register a Trademark for a Name or Logo First?

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Can I Register a Trademark for My Restaurant or Food Truck?

May 14, 2021July 8, 2021Hilla

You can and should register a Federal trademark for your restaurant or food truck—so long as it meets the requirements for registration. What are those requirements, and why should you…Continue readingCan I Register a Trademark for My Restaurant or Food Truck?

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Your Options after Trademark Registration Refusal

May 4, 2021May 7, 2021Hilla

So you’ve received a Final Office Action. Your trademark registration application is refused. What now? What are your options? First, be clear that a trademark registration refusal does not mean…Continue readingYour Options after Trademark Registration Refusal

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What Is the Trademark Registration Publication Phase?

April 24, 2021May 4, 2021Hilla

The publication phase is the second step in the Federal trademark registration process. When applying to register a trademark with the US Patent and Trademark Office (USPTO), your application will…Continue readingWhat Is the Trademark Registration Publication Phase?

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How Long Does a Federal Trademark Last?

April 14, 2021May 4, 2021Hilla

Federal trademark registration, unlike copyright or patent protection, does not protect your right to a business name for a fixed period of time. The protection of Federal trademark registration lasts…Continue readingHow Long Does a Federal Trademark Last?

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When Has a Trademark Acquired Distinctiveness?

March 27, 2021March 27, 2021Hilla

Acquired distinctiveness is a basis upon which a trademark that otherwise could not be registered otherwise may be registered. That is, when a proposed trademark is denied registration because the…Continue readingWhen Has a Trademark Acquired Distinctiveness?

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How Do I Assign a Trademark?

March 18, 2021March 19, 2021Hilla

An owner may assign a trademark to another party without issue—so long as it is handled properly. Trademark assignment is common, in fact. Nearly every going concern will own both…Continue readingHow Do I Assign a Trademark?

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7 Noteworthy Craft Brew Trademark Registrations

February 18, 2021July 7, 2021Hilla

Successful Craft Beer Trademark Registration: An Introduction What makes a good craft beer trademark? Whether a brewery name, beer brand name, logo, or bottle or can design or trade dress,…Continue reading7 Noteworthy Craft Brew Trademark Registrations