Trademark Blog - Detroit Trademark Attorneys

Your Options after Trademark Registration Refusal

May 4, 2021May 7, 2021Hilla

So you’ve received a Final Office Action. Your trademark registration application is refused. What now? What are your options? First, be clear that a trademark registration refusal does not mean…Continue readingYour Options after Trademark Registration Refusal

Michigan trademark attorneys Trademark Litigation Trademark Opposition Trademark Registration USPTO

What Is the Trademark Registration Publication Phase?

April 24, 2021May 4, 2021Hilla

The publication phase is the second step in the Federal trademark registration process. When applying to register a trademark with the US Patent and Trademark Office (USPTO), your application will…Continue readingWhat Is the Trademark Registration Publication Phase?

Lanham Act Specimens Statements of Use Trademark Maintenance Trademark Registration Use in Commerce

How Long Does a Federal Trademark Last?

April 14, 2021May 4, 2021Hilla

Federal trademark registration, unlike copyright or patent protection, does not protect your right to a business name for a fixed period of time. The protection of Federal trademark registration lasts…Continue readingHow Long Does a Federal Trademark Last?

Acquired Distinctiveness Descriptiveness Michigan trademark attorneys Office Actions Trademark Registration

When Has a Trademark Acquired Distinctiveness?

March 27, 2021March 27, 2021Hilla

Acquired distinctiveness is a basis upon which a trademark that otherwise could not be registered otherwise may be registered. That is, when a proposed trademark is denied registration because the…Continue readingWhen Has a Trademark Acquired Distinctiveness?

Michigan trademark attorneys Trademark Assignments Trademark Law Trademark Maintenance Trademark Renewal

How Do I Assign a Trademark?

March 18, 2021March 19, 2021Hilla

An owner may assign a trademark to another party without issue—so long as it is handled properly. Trademark assignment is common, in fact. Nearly every going concern will own both…Continue readingHow Do I Assign a Trademark?

Branding Craft Beer Brand Trademarks Descriptiveness Michigan trademark attorneys Trademark Registration

7 Noteworthy Craft Brew Trademark Registrations

February 18, 2021February 25, 2021Hilla

Successful Craft Beer Trademark Registration: An Introduction What makes a good craft beer trademark? Whether a brewery name, beer brand name, logo, or bottle or can design or trade dress,…Continue reading7 Noteworthy Craft Brew Trademark Registrations

Michigan trademark attorneys Trademark Registration Use in Commerce

Do I Need to Register a Trademark to Engage in Business?

February 18, 2021February 25, 2021Hilla

Federal Trademark Registration: Non-Mandatory But Essential One of the first questions a new business owner asks a Trademark Attorney is whether it is actually necessary to register a business, product…Continue readingDo I Need to Register a Trademark to Engage in Business?

Branding Design Mark Registration Logos Michigan trademark attorneys Trademark Registration

How Do I Register My Logo as a Federal Trademark?

February 18, 2021February 18, 2021Hilla

Image by Jan Mateboer from Pixabay Logo Trademark Registration Table of Contents: Registering Your Logo as a Federal Trademark: Protect Your Brand What Is Trademark Registration? What Makes a Good Logo for Trademark…Continue readingHow Do I Register My Logo as a Federal Trademark?

Infringement Trademark Litigation Trademark Opposition USPTO

What Is a Trademark Letter of Protest?

February 18, 2021February 18, 2021Hilla

Image by Pete Linforth from Pixabay Infringing Trademark Registration Applications: Methinks Thou Doth Protest! Generally, when a trademark registration application is filed, there are 2 sources of concern for the applicant: The Attorney Examiner assigned…Continue readingWhat Is a Trademark Letter of Protest?

Michigan trademark attorneys Trademark Registration USPTO

Who Must Sign a Federal Trademark Registration Application?

February 18, 2021February 18, 2021Hilla

Image by Florian Pircher from Pixabay TL;DR: A trademark application must be signed by someone with both knowledge of the facts of the application. If the owner of the mark is a corporate entity,…Continue readingWho Must Sign a Federal Trademark Registration Application?