Category: Branding

Branding Descriptiveness Michigan trademark attorneys Office Actions USPTO

What Is a Trademark Application Descriptiveness Refusal?

Trademark Registration: The Spectrum of Distinctiveness Business and product names are more or less eligible for Federal trademark registration depending upon where they lie along a “spectrum of distinctiveness.”  That is,…Continue readingWhat Is a Trademark Application Descriptiveness Refusal?

Branding Craft Beer Brand Trademarks Design Mark Registration Michigan trademark attorneys Trademark Registration

How Do I Register My Craft Beer Brand as a Federal Trademark?

Detroit Trademark Attorneys: Craft Beer Brands Need Trademark Protection, Too The explosion of the craft beer brewing industry has generated a profusion of new names, advertising slogans, logos—brands—into the marketplace.  Many…Continue readingHow Do I Register My Craft Beer Brand as a Federal Trademark?

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