Attorney John Hilla was quoted in The Detroit Free Press on August 19, 2021 regarding the General Motors-Ford Motor Co. trademark dispute and the nature of trademark protection in US law.
Attorney Hilla described the basic trademark registration process:
“The process to get a word or phrase trademarked is fairly straightforward, lawyer Hilla said. An examiner reviews an application for a trademark. If the examiner thinks it poses a problem, where consumers will be confused or it’s non-descriptive or is inappropriate, the examiner will file a refusal. The applicant has a set time (usually six months) to file a response.
“If the examiner approves the application, it goes on to a publication phase where there is a 30-day window where people can file opposition to the applicant, Hilla said. But if it passes that, the registration is issued.”
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